---
title: "Akademikerförsäkring – IVEO"
description: "Insurance meets e-commerce"
url: https://www.iveo.se/work/akademikerforsakring
language: en
last_modified: 2026-10-19
---

# Akademikerförsäkring. Insurance meets e-commerce.

- Website
- Optimizely
- B2C

![Akademikerförsäkring's mobile insurance guide, step by step to a recommended life insurance](https://www.iveo.se/_astro/64d1fccc2a6da086772f0db2_akf_hero-transformed.C9pKDlEN_Z1En60s.jpg)

In 2018, IVEO was selected as Akademikerförsäkring's digital agency , leading the creation of their new website using Optimizely CMS.

Initially launched in 2018, the site underwent a comprehensive redesign in 2022 to align with Akademikerförsäkring's new visual identity.

## Strategy

### Digital strategy

### Solution architecture

## Design

### UX & UI Design

### A/B Testing

### Design system

### Digital identity

## Tech

### Optimizely DXP

## Platforms & integrations

### BankID

### Bokamera

- This update went beyond modernizing the website's aesthetics; it included an upgrade to Optimizely CMS 12 on DXP , significantly enhancing user experience and functionality. This technical advancement, coupled with a refreshed design, mirrored the brand's evolution and reinforced Akademikerförsäkring's online presence.
- > "At IVEO, our visions have found a home"

  Read more about [what Marketing Director Malin West thinks about our collaboration](https://www.linkedin.com/pulse/m%C3%A5ndagstack-till-iveo-malin-west?articleId=6472744393249034240) here (in Swedish)

### Discover more of our work

- [Vårdväskan. A one-stop-shop for healthcare professionals.](https://www.iveo.se/work/vardvaskan)
  - Norce
  - Storyblok
  - B2B
  - E-commerce
  - B2C
- [Svenskt Näringsliv. Branding the voice of enterprise.](https://www.iveo.se/work/svenskt-naringsliv)
  - Branding
  - Website