---
title: "Holmgrens Bil – IVEO"
description: "Modernization in the automotive industry"
url: https://www.iveo.se/work/holmgrens-bil
language: en
last_modified: 2026-10-29
---

# Holmgrens Bil. Modernization in the automotive industry.

- E-commerce
- Optimizely
- B2C

![Holmgrens Bil's site on mobile: loyalty points, campaign page and a car offer](https://www.iveo.se/_astro/64d4e67113e460119e7767fc_holmgrens-01.CEtl2HPW_Z1qIrpi.jpg)

We partnered with Holmgrens Bil, one of Sweden's largest private car dealers, to create an elevated web experience that mirrors the values of the brand. With a new digital identity and cutting-edge technology, holmgrensbil.se saw an increase in leads and conversions within all the different business areas.

## Strategy

### Digital strategy

### Solution architecture

## Design

### UX & UI Design

### Digital Styleguide

### Prototyping

### A/B Testing

## Tech

### Frontend Development

### Backend Development

### Vue.JS

### .NET

## Platforms & integrations

### Optimizely

- ![Holmgrens Bil's start page on desktop with a company car campaign](https://www.iveo.se/_astro/64d4e7e664f724b620ee928c_holmgrens-02.B4EAOGGN_rpfDE.jpg)
- ![Holmgrens Bil's online tyre shop on mobile](https://www.iveo.se/_astro/64d4e7f42657e4042e85d4d6_holmgrens-03.uQ5RS_UK_Z2ruN2X.jpg)
- ![A dark BMW driving fast along a tree-lined road](https://www.iveo.se/_astro/64d4e8033e8060aae99fb7a6_holmgrens-04.DPi4p-kj_Zsv2Cx.jpg)
- ![Holmgrens Bil's site on several mobile screens: start page, login, loyalty points and car offers](https://www.iveo.se/_astro/64d4e815ce4c3895949da9d6_holmgrens-05.BkJ2Woz7_Z5hYRi.jpg)
- ![Holmgrens Bil's My Pages on desktop with loyalty points and offers](https://www.iveo.se/_astro/64d4e8273d567c31c6df74d1_holmgrens-06.DPLlWPVz_16eGOC.jpg)
- ![Holmgrens Bil campaign page and mega menu on desktop](https://www.iveo.se/_astro/64d4e83864f724b620ef091f_holmgrens-07.CFHINvk8_19RDOx.jpg)

## Client benefits

- Increase in conversion rate +167%
- Increase in lead generation +148%

### Discover more of our work

- [Akademikerförsäkring. Insurance meets e-commerce.](https://www.iveo.se/work/akademikerforsakring)
  - Website
  - Optimizely
  - B2C
- [Swedish Match. Strategy and e-commerce in a regulated market.](https://www.iveo.se/work/swedish-match)
  - E-commerce
  - Norce
  - Optimizely
  - B2C