---
title: "NIQO – IVEO"
description: "New brand and multimarket e-com for Swedish Match"
url: https://www.iveo.se/work/niqo
language: en
last_modified: 2026-10-29
---

# NIQO. New brand and multimarket e-com for Swedish Match.

- E-commerce
- Norce
- Optimizely
- B2C

![Niqo Co.'s start page on desktop with a VOLT Spearmint campaign, beside mobile product and start pages](https://www.iveo.se/_astro/64d644125678e07449f88b73_niqo-01.Dhuav0zL_Z20HP7Q.png)

Niqo Co. offer a wide assortment of top quality nicotine pouches, made in Sweden. Tobacco free products according to the latest standards and technology. IVEO developed a tailored digital solution featuring the advanced Optimizely Graph for headless CMS, integrated with Nuxt JS to create a seamless single page application (SPA). This robust setup is complemented by the Norce e-commerce platform, delivering a comprehensive and efficient system for product information management and online commerce.

## Strategy

### Digital strategy

### Solution architecture

## Design

### UX & UI Design

## Tech

### Frontend Development

### Backend Development

### .NET

### Nuxt JS

### Laravel

### Azure

## Platforms & integrations

### Optimizely

### Norce

### Salesforce

### UPS

### Global Age Verification

- ![Niqo Co. on several mobile screens: articles, start page, cart, BankID login and search](https://www.iveo.se/_astro/64d6442c6e6b353955c74d22_niqo-02.D42cSRTn_2gryJY.png)
- ![A man holding a can of ZYN smiles down at a woman resting her head in his lap in a car](https://www.iveo.se/_astro/64d6443eb4a858088a536fde_niqo-03.TrKDGmEs_ZH2kpt.png)
- ![Niqo Co.'s start page on mobile with a ZYN campaign](https://www.iveo.se/_astro/64d64452c436b7d56ec7d5ef_niqo-04.BScGcCDh_Z2pIwKl.png)
- ![Niqo Co. product cards for three ZYN flavours](https://www.iveo.se/_astro/64d64464c301086f38a6c367_niqo-05.CBKV81hj_ZNutnv.png)
- ![Niqo Co.'s mobile checkout with BankID age verification and delivery options](https://www.iveo.se/_astro/64d6447ad55d3e02186f24a7_niqo-06.ClDH9l2I_Z1rUsQY.png)
- ![Niqo Co.'s "The future is tobacco free" page on desktop](https://www.iveo.se/_astro/64d6449630e35b8dff30ba09_niqo-07.Dgr8b8dU_Zj3n6Y.png)
- ![Niqo Co. product image, mobile product page and filters for ZYN Citrus Mini Dry](https://www.iveo.se/_astro/64d644a44c78fe63d3b4f229_niqo-08.DN-NiTqS_2ukN4O.png)
- ![Niqo Co. product page for VOLT Spearmint on desktop](https://www.iveo.se/_astro/64d644b7df6da6cf24fb71f6_niqo-09.UP_8qr3x_1avdRA.png)
- ![Components from Niqo Co.'s design system: campaign banners, product cards, cart, age check messages and buttons](https://www.iveo.se/_astro/64d644c6567e5903ce0babd0_niqo-10.Dq3m5Tm3_Z1gPCdw.png)

### Discover more of our work

- [Holmgrens Bil. Modernization in the automotive industry.](https://www.iveo.se/work/holmgrens-bil)
  - E-commerce
  - Optimizely
  - B2C
- [ByWe. Nordic house of premium hair care brands.](https://www.iveo.se/work/bywe)
  - B2B
  - Norce
  - Storyblok