Holmgrens Bil.
Modernization in the automotive industry.

E-commerce

Optimizely

B2C

Holmgrens Bil's site on mobile: loyalty points, campaign page and a car offer

We partnered with Holmgrens Bil, one of Sweden's largest private car dealers, to create an elevated web experience that mirrors the values of the brand. With a new digital identity and cutting-edge technology, holmgrensbil.se saw an increase in leads and conversions within all the different business areas.

Strategy

Digital strategy

Solution architecture

Design

UX & UI Design

Digital Styleguide

Prototyping

A/B Testing

Tech

Frontend Development

Backend Development

Vue.JS

.NET

Platforms & integrations

Optimizely

Holmgrens Bil's start page on desktop with a company car campaign

Holmgrens Bil's online tyre shop on mobile

A dark BMW driving fast along a tree-lined road

Holmgrens Bil's site on several mobile screens: start page, login, loyalty points and car offers

Holmgrens Bil's My Pages on desktop with loyalty points and offers

Holmgrens Bil campaign page and mega menu on desktop

Client benefits

Increase in conversion rate

+167%

Increase in lead generation

+148%

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